Getting familiar with brand colors

In this article, we will look at what the basic colors mean and how they apply to your website brand. 

Getting Started:

I advise selecting two brand colors (the major color and the accent color) for your online course business based on the feelings you want to convey to your students.

I also advise browsing through these colors and searching for the feelings you want people to associate with your brand:

• Red: Power, Passion, Energy, Fearlessness, Strength, Excitement.
• Orange: Courage, Confidence, Warmth, Innovation, Friendliness, Energy.
• Yellow: Optimism, Warmth, Happiness, Creativity, Intellect, Extraversion.
• Green: Health, Hope, Freshness, Nature, Growth, Prosperity.
• Blue: Trust, Loyalty, Dependability, Logic, Serenity, Security.
• Purple: Wisdom, Luxury, Wealth, Spirituality, Imaginative, Sophistication.
• Pink: Imaginative, Passion, Transformation, Creative, Innovation, Balance.
• Brown: Seriousness, Warmth, Earthiness, Reliability, Support, Authenticity.
• Black: Sophistication, Security, Power, Elegance, Authority, Substance.
• Grey: Timelessness, Neutrality, Reliability, Balance, Intelligence, Strength.
• White: Cleanness, Clarity, Purity, Simplicity, Sophistication, Freshness.

If you want to make your brand look more premium and of higher value, go for darker primary colors and pastel secondary colors.

To learn more about branding and colors, read this post: Create a Powerful Brand for Your Online Courses (In 5 Steps)

Your platform comes with a default theme, and provision has been made for 38 brand colors that you can choose from if you do not know how to merge colors together.

To do this, kindly login to your account => click Admin => Settings => Branding => click the drop-down in front of the default theme, and peruse the different available themes.

When you pick a theme, you can get a preview of how it would appear before you scroll down to click Apply Brand.